How plumbers can show up in ChatGPT search

Put your real business name, services, service area and contact details in readable text on your website. Avoid leaving important facts only inside images.

List the jobs you actually take. Explain emergency availability honestly: never publish “24/7” unless you can provide it.

Link your service pages from the main navigation. A visitor should reach your contact information without hunting through a brochure.

This is a writing template, not a claim about your business. Replace every bracket and remove anything you cannot confirm.

Google’s guidance for Search AI features recommends readable text, internal links and current business information. It does not require special AI markup.

Use the name customers know, not a name stuffed with town names or “best plumber” keywords. Choose an accurate category.

Check your phone, website, opening hours and services. Add descriptions of genuine services, such as drain clearance or boiler installation.

If customers cannot visit your premises, use a service-area profile and hide the address. Do not publish your private home address.

Set actual towns or postal codes you serve. Do not create a separate profile for every town you visit.

Google says accurate, complete information helps local-search matching. That is not a promise that ChatGPT will recommend you.

Check the Business Profile rules, service-area instructions and service editor.

Share your review link after a completed job. Ask customers about their experience, without telling them what to say.

Do not offer discounts for reviews, request particular keywords or ask only customers you expect to praise you. Never invent reviews.

Send this yourself to genuine customers through your normal, permitted contact channel. GEO Genius does not send it for you.

Reply helpfully to feedback, without sharing addresses, job details or other private customer information.

See Google’s review instructions and review policy. Neither establishes a required review count for AI recommendations.

Search for your business name and phone number. Check existing trade directories, local business associations and relevant review sites.

Correct old phone numbers, wrong website links and services you no longer offer. Keep public location details consistent with your actual business.

Choose listings that real customers in your area use. There is no evidence here for a mandatory directory list or count.

Google explains its business-information sources, including websites, third-party data and user contributions. Keeping facts consistent is information hygiene, not a proven AI-ranking formula.

ChatGPT search and model training use different controls. Allowing search access does not mean you must also allow training access.

OpenAI says public pages should allow OAI-SearchBot and its published IP ranges to be eligible for ChatGPT search.

Ask your web person to check robots.txt, hosting and firewall rules against OpenAI’s crawler documentation. GPTBot handles training separately.

This is an eligibility check, not a recommendation guarantee. A page can be accessible and still never appear in an answer.

Schema is a machine-readable version of your business facts. It should describe the same information visitors can see on your website.

Google’s LocalBusiness documentation includes a Plumber subtype. Your web person can use it where the required facts are appropriate.

Google requires a physical address for LocalBusiness rich-result eligibility. Do not invent one or expose a private home address to satisfy markup.

Service-area profile eligibility and website rich-result eligibility are different. Valid markup also does not guarantee a rich result or AI recommendation.

Do not add fabricated ratings or reviews. Test any markup with Google’s Rich Results Test and inspect the published page.

Keep a dated note of the pages and profiles you changed. Verify that the updated text, contact links and services are public.

Repeat the same customer-style questions later and compare the actual answers and sources. AI answers vary by question, model, location and time.

One better answer does not prove your edits caused it. Look for useful, accurate mentions rather than treating one score as a ranking.

GEO Genius combines a Site Check with 2 web-grounded questions: 1 through OpenAI’s API and 1 through Anthropic’s API.

These are different questions, not a controlled engine comparison. They are not recordings from the consumer ChatGPT or Claude apps.

See the labelled sample Report for the format. The free Report includes 1 Fix you can apply yourself.